ABOUT US
We Know Hotels is a trusted leader, offering exclusive luxury hotel experiences.
Our MIssion
Our mission is to serve as the bridge and ambassador between discerning travelers and the world’s most prestigious hotels, fostering unparalleled experiences through personalized service and deep-rooted connections.
Ambassadorship
Our unique relationship with luxury hotels worldwide allows us to serve as your direct ambassadors. This ensures a seamless and enhanced stay, as our relationships enable us to communicate your preferences and expectations directly to the hotel executives.
Insider Access
Our insider relationships open doors to rooms, amenities, and experiences that are often unattainable. From the penthouse suite to an exclusive chef’s table, we unlock
possibilities.
MEET THE TEAM
Sam Lieberman
CEO & FOUNDER
I'm Sam, Founder and CEO of We Know Hotels. Travel has always been a big part of my life — not just about seeing new places, but about the people, cultures, and stories that make every trip meaningful.
I started We Know Hotels to share that same feeling with others: giving travelers access to insider connections, thoughtful service, and experiences that feel effortless and memorable. What I love most is the relationships we get to build — with our hotel partners, and with every client who trusts us to plan their travels.
For me, it's never just about a hotel stay; it's about creating moments that people carry with them long after the trip ends. Every journey should tell a story worth remembering.
TRAVEL MUST HAVE: A Rufus playlist
FAVE HOTEL PERK: Unpacking & steaming service
Heylin Caballero
OPERATIONS MANAGER
I've always had a natural drive to make things work seamlessly—whether it's coordinating teams, improving processes, or ensuring everything runs on time. Operations is my happy place because it's where strategy meets action, and I love being at that intersection.
With years of experience leading teams and optimizing workflows in the tourism and customer service industries, I'm passionate about turning complexity into clarity and helping people and businesses perform at their best.
Working with We Know Hotels is where my love for structure meets the excitement of the travel industry, and I couldn't ask for a better space to keep growing and creating exceptional experiences.
TRAVEL MUST HAVE: A good book
FAVE HOTEL PERK: Suite upgrade
Sophia Hindy
SALES MANAGER
I'm Sophia and I manage our incredible team of Luxury sales specialists. If I'm being honest, my love for travel took me by surprise. I went to college for something entirely different, until I discovered We Know Hotels and everything changed.
The passion to travel and create lifelong memories truly doesn't measure up to anything else. Here at WKH, we will show you the difference between traveling to a destination and experiencing a destination.
For me, the magic of travel is making the world feel a little more personal, one journey at a time. Every client interaction is an opportunity to transform how someone sees the world.
TRAVEL MUST HAVE: TSA Precheck
FAVE HOTEL PERK: Turndown service
Noa Kalfon
LUXURY ADVISOR & MARKETING MANAGER
I was born and raised in Paris, a city that taught me to appreciate beauty, culture, and the art of travel from a young age. Over the years, my love for exploring the world has only grown, and I feel happiest by the beach soaking up the sun.
I also love the energy and excitement of skiing in the winter mountains. For me, travel is about creating moments — whether it's finding hidden gems in a city, relaxing by the ocean, or embracing the thrill of skiing down pristine slopes.
That's the passion I bring to We Know Hotels: helping others experience the same joy and inspiration that travel has always given me. Every journey should be filled with those unforgettable moments that stay with you forever.
TRAVEL MUST HAVE: AirPods Max
FAVE HOTEL PERK: Ocean View
Naama Yarimi
LUXURY ADVISOR
Not famous but known. Yes that's me! Your favorite hotel specialist who turns check-ins into fantasies & check-outs into "where to next?" Miami winters, Euro summers with a secret love affair in the Middle East.
I like to mix business with a little bit of pleasure- curating the most memorable trips for others while collecting my own passport stamps. I feel happiest under the sun (UV 10 to be exact) & an iced matcha in hand, crazy obsessed with mysterious upgrades (; cause like who isn't?
Everyday feels like a dream escape when booking your stays with WKH. What I cherish most is seeing my clients become family and hoteliers all around the world become my best friends. To me, relationships are the greatest luxury of all.
TRAVEL MUST HAVE: Summer Fridays
FAVE HOTEL PERK: 4pm check out
Raquelle Aryeh
LUXURY ADVISOR
As a true New Yorker, I've thrived on the energy and vibrance the city has to offer, but I feel most alive when I'm exploring the world. For me, travel has never just been about the places — it's about the little moments that make a trip unforgettable.
The café that feels like home, the side street you stumble upon by chance, the memory you can't stop talking about. For nearly 10 years, I've had the joy of helping clients create those kinds of moments through thoughtfully designed journeys.
The best part is hearing from them afterward, knowing I played a role in turning their travel dreams into memories they'll carry forever. That passion continues to guide everything I do at We Know Hotels.
TRAVEL MUST HAVE: Sanitizing wipes
FAVE HOTEL PERK: Butler Service
Tamar
LUXURY ADVISOR
Born with a love for adventure, I've always been passionate about creating meaningful experiences. From Caribbean beaches to European cobblestone streets, travel is where I feel most alive and inspired to create something beautiful.
I bring a creative fire and my special touch to every journey I design. Each trip is built with heart, style, and a love for the little details that transform a good vacation into an extraordinary experience.
My passion is helping people create memories that will last forever, because the best stories begin with a boarding pass! Every client deserves to return home with tales worth telling for years to come.
TRAVEL MUST HAVE: My sunglasses
FAVE HOTEL PERK: Private Pool Villa
Lisbeth
ACCOUNT SUPPORT/BOOKKEEPER
I'm Lisbeth, a person who loves bringing passion for numbers and organization into everything I do. I believe life is all about balance; working hard, dancing with joy, and cherishing time with family and friends.
Exploring the world with my loved ones brings me the greatest happiness. Every trip creates memories that inspire us every day, and these experiences fuel my dedication to helping others plan their perfect getaways.
I'm proof that when you live with passion, everything becomes possible! Whether it's organizing the perfect itinerary or ensuring every detail is flawlessly executed, I bring that same energy to every client interaction.
TRAVEL MUST HAVE: Nice music
FAVE HOTEL PERK: Early Check-In
Haydee
EXECUTIVE ASSISTANT TO CEO
I've always believed that the smallest details can make the biggest difference. I genuinely love creating experiences that feel thoughtful, seamless, and personal — whether coordinating complex travel plans or making sure every client feels truly cared for from beginning to end.
Hospitality has always felt natural to me because I enjoy connecting with people and helping make their lives a little easier. Being part of We Know Hotels lets me combine organization, creativity, and care in a way that feels incredibly rewarding.
Even behind the scenes, our work helps create meaningful memories for clients around the world.
TRAVEL MUST HAVE: Noise-canceling headphones
FAVE HOTEL PERK: Room upgrade
We Know Hotels is a trusted leader, offering exclusive luxury hotel experiences.
LET’S GET STARTED
Our highly experienced team will guide you from beginning to end as you embark on your exclusive journey.